Written by Nandini Sharma
A new album drop in 2025? It became a real-life Black Friday event as hundreds of fans swarmed Target stores across the country at midnight.
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This wasn't for a stream! Fans were desperate for the Target-exclusive The Crowd is Your King pink and gold vinyl edition, a true collector's item.
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The frenzy was real. At one San Antonio store, security had to issue only 128 tickets to manage the massive line snaking around the aisles just to buy the record.
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Lifelong fans—who first heard her on MySpace or at a 2009 rodeo—explained why they’d wait until 1:00 AM for their queen. Her songwriting "resonates to anybody."
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The exclusive edition contained the stunning vinyl, a 24x36-inch Eras Tour-style poster, a stand-alone poem, and a lyric-covered sleeve. No bonus track needed!
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The sheer size and devotion of the midnight crowd led one fan to ask the huge question: Is Taylor Swift the Michael Jackson of this generation?
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This event proved that in the streaming age, Taylor Swift fans still prioritize the communal, physical experience over a simple download. The hunt is the story.
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